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互联网保险理赔难?数据告诉你真相
2019-01-12

*新数据显示,2018年安心保险理赔获赔率均值为99.8%(行业均值99.62),案均报案支付周期均值为:7.45天(行业均值14.50天)。 9月份安心全国车险小额理赔5日结案率为99.47%(行业均值98.19%),车险小额理赔平均索赔支付周期0.27天(行业值0.72天),且1-8月结案周期、结案率等指标明显优于其他几家互联网保险公司。自成立以来,安心保险一直以解决理赔难、流程繁琐问题为初衷,努力打造“简单的保险”。理赔效率的提升,得益于安心保险不断创新服务理念,通过自助研发及引入第三方成熟的保险科技力量,将互联网思维贯穿理赔服务全流程。

  全流程“一键式”服务,开启理赔服务新时代

  安心保险天然带有互联网基因,是首家系统在云上被保监会验收的保险公司。通过自主研发、迎合消费者使用需求,安心保险借助APP、微信等平台搭建了一套完整的在线承保、理赔业务流程,用户可在手机自助操作,一键式承保理赔。基于人工智能的应用、风控和理赔模式的创新,安心保险创造了独有的车险运营模式——承保、查勘、定损均可在手机上一键完成,并实时查看理赔进度,同时创新推出视频理赔模式,投保客户出险后,可微信与客服一对一在线视频,客服远程指导查勘,省时省力。

  为了完善互联网保险的线下服务,安心保险率先提出“全国理赔一张网”理念,一张保单保全国,建立了35家服务中心,与41家全国性和地方性公估公司签订了合作协议,与全国近万家合作修理机构签订了理赔协助服务协议。确保线上线下服务**率的无缝对接,为业务的高速运转奠定了基础。

  人工智能,承保、理赔双优化

  与此同时,安心保险还积极应用*前沿的保险科技不断优化理赔体验,引进智能语音机器人。除了在线“猜你所想”、“答疑解惑”外,机器人还可以进行“理赔指路”,即引导客户上传理赔材料,客户可通过点击链接进入材料上传操作页面直接上传理赔资料,方便快捷。同时安心保险还为客户提供了不同场景的在线语音客服服务,如新契约回访、结案支付回访、满意度调查等。经测算,机器人的工作效率是人工客服的6倍以上,但相同工作量费用仅为人工客服的三分之一左右。安心保险相关负责人表示,智能机器人的使用,有效降低了人力成本投入,可连续7*24小时为客户提供**、稳定的客服服务,极大满足了用户需求,优化了用户体验。

  从整个行业来看,互联网保险行业目前尚处于初级阶段,在商业模式、服务创新上都还有很长的路要走。只有不断坚定保险科技创新之路,持续应用大数据、移动互联、区块链等技术来创新业务模式,提升服务品质,才能带动整个行业的互联网化转型,重塑保险理赔服务。

来源:环球财富网

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